life's a picnic
Creative direction: Ysabelle Clason-Morgan
Stylist and set design: Ysabelle Clason-Morgan
Photographer: Molly Baird
Prop cake makers: Grace Rumsey and Theo Wyatt
Set Dressing: Ysabelle Clason-Morgan, Grace Rumsey, Ruby Aston, Nerys Atkers, Robyn Smart, Eleanor Rogers, Mayzey Green
Models: Grace Rumsey, Ruby Aston, Nerys Atkers, Robyn Smart, Eleanor Rogers, Mayzey Green
My Concept
Inspired by the vintage ceramics and crochet blankets collected by my mum, I aimed to create a playful and vibrant picnic scene, also using clothes from my own vintage clothing business. I wanted it to look very maximalist, with a rich mix of patterns and colours, and have an almost dream-like feel.
Process
Reference boards for the shoot
References for models and staging
References for props
References for fake cakes to give to prop makers